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Report: Designing Digital Funds for Mexican Girls Entrepreneurs


Mexico’s 6.3 million micro, small, and medium-sized enterprises (MSMEs) generate almost half of Mexico’s GDP and make use of 37 % of the workforce. Of MSMEs, 94.2 % are microenterprises, and over half of those are women-owned or women-led. Regardless of this section’s dominance within the economic system, the vast majority of MSMEs transactions are nonetheless cash-based.

In 2019, Girls’s World Banking set out on a two-year journey to grasp why MSMEs haven’t proven widespread digital finance adoption in Mexico. We began by hypothesizing that poor provide, low demand, and an insufficient ecosystem are driving this low take-up. We started our inquiry by trying on the large image—Mexico’s monetary inclusion panorama and regulatory surroundings—after which moved on to deep qualitative analysis with Mexican girls entrepreneurs to raised perceive their ache factors and the monetary ecosystem during which they function.

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