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Ladies’s World Banking Broadcasts Inaugural Winner of the Fintech Innovation Problem Feminine Founder Award

This award acknowledges the rising management of ladies in fintech and their influence in advancing gender equality

NEW YORK — September 27, 2021 – Ladies’s World Banking right now introduced Alexa Varsavsky, CEO and head of product, and Isabel Oriol, COO and head of enterprise growth, at ADA Impacto, because the inaugural recipient of the Feminine Founder Award, launched this yr as a brand new honor as a part of its annual Fintech Innovation Problem. Recognizing feminine leaders within the fast-growing monetary expertise sector, this award honors feminine founders whose organizations qualify for the Fintech Innovation Problem, and who’ve demonstrated exemplary management in constructing an inclusive office and advancing girls’s monetary inclusion.

“We’re thrilled to call Alexa Varsavsky and Isabel Oriol of ADA Impacto because the first-ever winners of the Feminine Founder Award. By way of their mission-driven management, Alexa and Isabel will not be solely steering fintech innovation, but additionally paving the way in which for different feminine leaders in a predominantly male-dominated sector,” mentioned Mary Ellen Iskenderian, the President & CEO of Ladies’s World Banking. “By spotlighting their entrepreneurial journey, accomplishments and challenges, we hope to supply an interesting and insightful studying alternative for all girls in fintech, each present and aspiring.”

ADA Impacto, co-founded by Alexa Varsavsky and Isabel Oriol, seeks to propel unbanked girls in Mexico—and ultimately all of Latin America—into the monetary system by an alternate credit score scoring course of using WhatsApp. By way of a mix of bot-based expertise and human connection, ADA Impacto collects info to develop a digital different credit score rating that enables girls entry to loans or monetary providers. ADA Impacto additional empowers girls through a digital monetary companion, offering monetary schooling and emotional assist, which in flip improves girls’s credit score scores.

FFA Winners social
Alexa Varsavsky & Isabel Oriol

Alexa Varsavsky and Isabel Oriol have been chosen from amongst 4 different girls founder finalists: Rosalia Gitau, Bixie PTE Restricted; Sofie Blakstad, hiveonline; Lucinda Revell, Enhance Capital; and Kayee Au, Mosabi.

“Whereas fintechs have emerged as game-changers in driving girls’s monetary inclusion, a lot work stays by way of attaining gender equality inside these establishments. Males proceed to make up the overwhelming majority of world fintech founders, leaving girls underrepresented at simply 7% of the whole,” mentioned Angélica Fuentes, Founding father of Muvop and member of the Feminine Founder Award Jury. “That mentioned, we’re heartened by the spectacular pool of candidates for the Feminine Founder Award, all of whom are on the forefront and way forward for inclusive fintech innovation. As they work to reshape the business and shut the gender hole, we stay up for their future success and contributions to business inclusivity.”

Along with Iskenderian and Fuentes, the distinguished Feminine Founder Award Jury included Carmen Busquets, co-founder and founding investor, Web-A-Porter; Carol Caruso, CEO and co-founder, Bloom Impression; Alison Davis, managing accomplice, Fifth Period; and Jennifer McFarlane, accomplice, Asterra Companions.

Because the winners of the Feminine Founder Award, Alexa and Isabel will obtain a 1:1 advertising and marketing and PR technique seek the advice of with Anthemis, a number one fintech funding platform. Moreover, they are going to be featured in a fireplace chat on the Fintech Innovation Problem occasion, which is able to happen just about on October 12.

The winners of the third annual Fintech Innovation Problem may also be introduced on October 12. For additional info on the occasion, please go to the web site.

The Making Finance Work for Ladies Fintech Innovation Problem is sponsored by the Invoice & Melinda Gates Basis (Main Sponsor), Ernst & Younger LLP (EY US and Advancing Sponsor) and Novi (Supporting Sponsor), with prizes offered by Visa Inc. and the NYU Faculty of Skilled Research. Ladies’s World Banking’s core funders are Australia’s Division of Overseas Affairs and Commerce (DFAT), the Swedish Worldwide Improvement Cooperation Company (SIDA) and the Visa Basis.


About Ladies’s World Banking

Ladies’s World Banking designs and invests in monetary options, establishments, and coverage environments in rising markets to create larger financial stability and prosperity for girls, their households, and their communities. With a world attain of 57 companions in 32 nations serving greater than 69 million girls purchasers, Ladies’s World Banking drives influence by its scalable, market-driven options; gender lens non-public fairness fund; and management and variety applications. To be taught extra about Ladies’s World Banking, go to womensworldbanking.org.


Conrad Jarzebowski
Director of Communications & Advertising

Chelsea Bennington
Digital Advertising & Engagement Specialist



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