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DANA Collaborates with Girls’s World Banking to Encourage Home Staff to Go Digital

Enliven Indonesia’s Independence Day By means of Digital Monetary Service Training Program

Jakarta, August 2021 – The casual sector, which contains home staff, performs a essential function in Indonesia’s economic system. Referring to Statistics Indonesia’s (BPS) information, there are 78.14 million casual staff as of February 2021, making up 60 % of Indonesia’s complete workforce. Regardless of this, low monetary and technological literacy charges make it troublesome for casual staff, particularly home staff, to enhance their households’ circumstances.

Taking this into consideration, digital pockets DANA is collaborating with Girls’s World Banking,  a non-profit organisation that designs and invests within the market-driven monetary options, establishments, and coverage environments in rising markets to create better financial stability and prosperity for ladies, their households and their communities. Utilizing a women-centred design method, in collaboration with DANA, Girls’s World Banking led an intensive buyer analysis, carried out consumer testing and developed an answer to advertise remittance as viable use case amongst home migrant staff.  This program goals to extend digital monetary literacy for home staff, enabling them to adapt to present and rising challenges for the welfare of their households. DANA and Girls’s World Banking current their initiative by way of a particular raffle-based gamification program that goals to have employers – who’re present customers of DANA – use DANA as a payroll technique for his or her home staff and in flip, train their home staff to ship cash to their households again house, all by way of a single digital pockets – DANA.

“As an Indonesia’s digital pockets that focuses on pursuing an inclusive digital economic system by way of best-in-class know-how, DANA strengthens the trouble by becoming a member of forces with Girls’s World Banking to encourage girls, particularly home staff, to be extra succesful in digital monetary. We want to instill that digital pockets can be utilized simply by anybody – together with home staff –to assist their households safely and conveniently.,” mentioned Monita Moerdani, Chief Advertising and marketing Officer DANA. “DANA is rigorously tailor-made to succeed in each layer of society with assorted backgrounds. This program is a collaborative exercise that entails each employer and home employee. We imagine that growing digital monetary literacy requires engagement of all events, together with employers. Subsequently, we hope that employers can assist their home staff to develop into digitally expert and accompany them all through our gamification-themed schooling course of.”

This schooling program aligns with the Girls’s World Banking imaginative and prescient which goals to create better financial stability prosperity for ladies, households, and their communities. Based mostly on Girls’s World Banking’s analysis, the vast majority of home staff’ salaries have been paid in money on a month-to-month foundation, with the quantity starting from IDR 1.5 – 2.2 million monthly ($140 – $150). Many don’t have financial institution accounts and so they ask their employers to ship 50-75% of their wage on to their households and hold the rest in money for his or her private use.

“As digital monetary providers enhance throughout Southeast Asia, vital limitations to girls’s monetary inclusion nonetheless exist in Indonesia. Subsequently, DANA, as one among Indonesia’s high 3 digital wallets, is in a wonderful place to cut back this hole and enhance the lives of Indonesian migrant staff and assist them remit their salaries house to their households, cheaply and conveniently by way of digital wallets. By means of our market and business analysis and digital marketing campaign created in partnership with DANA, we’re optimistic that home staff will achieve confidence in utilizing digital monetary providers and develop into extra educated in managing their funds,” mentioned Christina Maynes, Regional Director of SEA Girls’s World Banking.

Participation on this program is simple. For employers, step one requires them to open a DANA utility and faucet the ‘Me’ web page and proceed by coming into the promo code ‘TRFMBAK’ into the “Enter Promo Code” menu. After that, the employer should switch the wage – a minimal of IDR 500,000 – to the home employee utilizing DANA. After finishing the switch, the employer will robotically have an opportunity to win the raffle on this program.

Home employee can take related steps to enter this raffle. First, the person ought to be registered as a DANA Premium, then faucet the ‘Me’ web page to enter the promo code ‘TRFKMPG’ on the “Enter Promo Code” menu. Then, they’re required to ship cash – a minimal of IDR 500,000 – one time from DANA to be entitled to win this lottery.

Moreover, all eligible individuals can be concerned within the DANA raffle. Prizes can be given to twenty winners – consisting of 10 family members and 10 employers – with an IDR 1,000,000 price of DANA stability for every winner with Phrases and Situations utilized. This raffle program is just legitimate for 1 consumer and 1 digital gadget.

DANA’s involvement in empowering home staff digitally doesn’t cease there. DANA will proceed its initiative by collaborating with a number of stakeholder associations throughout communities to assist and empower family assistants with sustainable schooling. Thus, family assistants can expertise and perceive absolutely the advantages supplied by the DANA digital pockets.

Learn the whole details about this program on the DANA web site at This program runs for a month, ranging from August 16, 2021.


About DANA

DANA is the digital pockets developed by PT Espay Debit Indonesia Koe, an Indonesian startup firm within the monetary know-how area that gives cost infrastructures permitting Indonesians to carry out cashless, card-less transactions. DANA is constructed and developed in Indonesia with the assist of native artistic and programming skills. DANA is obtainable on iOS and Android in addition to built-in into the digital funds of various retailers and on-line purposes, each for on-line and offline funds. #DANASahabatUMKM is DANA’s initiative to assist the digitalization of Indonesia’s micro, small, and medium enterprises by way of the DANA Bisnis platform.

About Girls’s World Banking

Girls’s World Banking designs and invests in monetary options, establishments, and coverage environments in rising markets to create better financial stability and prosperity for ladies, their households, and their communities. With a world attain of 57 companions in 32 international locations serving greater than 69 million girls purchasers, Girls’s World Banking drives affect by way of its scalable, market-driven options; gender lens personal fairness fund; and management and variety packages. To be taught extra about Girls’s World Banking, go to


For additional info, please contact:

Putri Dianita
VP of Company Communications
Cellular: +62 811 994 9387


Girls’s World Banking
Elwyn Sansius Panggabean
Director, Advisory Providers, South East Asia
Cellular: +6281236017538



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