The concept of compelling missions work was a crucial a part of what drew Paul Lilienthal to Christ Presbyterian Church in 2017. However as he sat by means of a presentation on Alternative Worldwide, he had no approach of figuring out the large function this group would come to play in his lifeāand vice versa.
As a former banker, the monetary providers part of Alternativeās mannequin made a number of sense to him. And because the proprietor of Pictura Graphics, a printing firm in Minneapolis, the thought of serving to different small enterprise homeowners stabilize and develop their companies was additionally a no brainer.
But nonetheless, when he went on an Perception Journey with Alternative to Nicaragua, he remembers: āI didnāt have any expectations.ā
And actually it wasnāt seeing companies or banking providers in a creating economic system that moved himāhe was struck by one thing else: āThe payoff,ā he says. āSeeing how the applications have been serving to them with self-betterment and pulling them out of poverty. I had no thought.ā
Inside a yr, he was taking his personal enterprise and placing it to make use of for the mission by printing every little thing from coasters to collateral to stage units for occasions.
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āFrom my enterprise to Alternative, itās a simple service,ā he says. āThis can be a contribution we are able to deliver to the desk.ā
A singular alternative then arose to deliver his daughter Anna (then 19 years outdated) to Colombia on one other Perception Journey. āIt was a significant expertise,ā he says. āI imply, we have been taking a look at folks not having operating water. So after we have been wrapping up there and decompressing a bit on the finish, it was powerfulāI believe a number of the folks have been modified. Anna had been on mission journeys the place you construct a homeāthis was so completely different. It clearly modified my very own perspective on Colombia and the way concerned I wished to be.ā
That journey was the tipping level for Paul, who returned and stated to himself, āWe will do extra.ā He went to dinner with three folks from the journeyāLori Olson, Cassie Burns, and Marcy Haymakerāto speak about what āextraā may seem like.
They knew Alternative was launching a digital artwork gallery occasion on Giving Tuesday of 2021, and so they noticed a technique to deliver it to life with an in-person occasion. āThe objective was to herald new folks, and we thought we might try this with a smaller, informal occasion in my residence,ā he says. Pictura Graphics printed gorgeous pictures that they displayed round his residence, they streamed the digital artwork gallery occasion on the identical time, and so they invited the Director of AGAPE (Alternativeās accomplice in Colombia) Brian Olarte to talk on the occasion. It was aptly named, āOccasion with a Objective.ā
Their āsmallā celebrationāfueled by ardour, ingenuity, and a welcoming spirit to newcomersāraised an unbelievable $58,000 that night time and impressed one other $150,000 in giving for Colombia sooner or later.


āThat was tremendous enjoyable and tremendous efficient,ā he says. Since then, heās provided his residence for one more fundraiser for Alternative, and he most not too long ago offered the stage units and vinyls for an unbelievable āDwelling Timelineā of Alternativeās historical past on the 50th Anniversary Summit in Chicago in April 2022. These parts introduced the groupās legacy to life in a significant, experiential show.


The Dwelling Timeline of Alternativeās historical past on the 2022 50th Anniversary Summit, produced by Pictura Graphics.
However thereās one aspect to his evolution with Alternative that stands out above the remainder: the folks. āThe friendships Iām beginning to createāthese are relationships with a standard theme. Itās a folks connection,ā he shares.
Weāre grateful for the numerous methods Paul has opened up his life, his household, and his enterprise for Alternative. āItās been a enjoyable journey,ā he says, then laughs: āI believe Iām undoubtedly in with two ft.ā