What’s your #GivingTuesday secret weapon? Your e-mail record. Via e-mail, you can also make long-form, focused appeals to those that have already donated to or expressed curiosity in your nonprofit’s work and ship them straight to your #GivingTuesday web page on Mightycause to make a donation. Right here, we’ll be sharing some #GivingTuesday e-mail templates that will help you get impressed, together with suggestions and greatest practices that may provide help to step up your e-mail recreation for #GivingTuesday.
#GivingTuesday e-mail templates
So, the thought behind #GivingTuesday e-mail templates is which you could copy-and-paste them, customise a phrase right here or there, after which ship them off. However we’re hoping you’ll use these #GivingTuesday e-mail templates as a jumping-off level and add extra content material about your nonprofit’s work and mission!
Pattern 1 – Introduction to #GivingTuesday (Two Weeks Earlier than #GivingTuesday)
Topic Line: What if all of us gave on sooner or later?
Physique:
What if all of us gave on sooner or later? We are able to! On November 29, 2022, our group will come collectively for twenty-four hours of unprecedented giving day to help the wonderful work of [Organization Name] by #GivingTuesday.
[Organization Name], a nonprofit that’s devoted to [Cause/Mission] is among the charities taking part in #GivingTuesday. Assist us elevate consciousness and funds for [Cause/Organization Name] by saving the date and making a donation on-line on November 29, 2022 at [Link to Mightycause Page].
Discover out extra by visiting [Insert Link] and bear in mind – November 29, 2022 is the day to provide!
Pattern 2 – One Week Earlier than #GivingTuesday
Topic Line: Let’s give collectively!
Physique:
Every single day, [Organization Name] works to [insert mission/cause]. Please be part of us in supporting [Organization Name] for #GivingTuesday on November 29, 2022. By giving simply $10, you’ll be able to strengthen [mission/cause].
What: Give to Group Identify throughout #GivingTuesday
When: November 29, 2022
The place: On-line at [Link to Mightycause Page]
Mark your calendar for November 29, 2022! Early donations are open, so for those who’d like to provide now, all donations rely towards our #GivingTuesday totals!
Pattern 3 – One Week Earlier than #GivingTuesday
Topic Line: Be a Hero and Assist [Organization Name]
Physique:
YOU will help [Organization Name] WIN BIG! Give throughout #GivingTuesday on November 29, 2022 and [Organization Name] may win extra funds prizes [and unlock a matching grant thanks to our generous sponsor]! Your $10 donation will make an unbelievable distinction!
What: Give to Group Identify throughout #GivingTuesday
When: November 29, 2022
The place: On-line at [Link to Mightycause Page]
Inform your pals! Ahead this e-mail! Share it on Fb and Twitter. Assist us get the phrase out about #GivingTuesday. Observe the leaderboard and assist us get to the highest!
Mark your calendar for November 29, 2022! Early donations are open, so for those who’d like to provide now, all donations rely towards our #GivingTuesday totals!
Pattern 4 — Day Earlier than #GivingTuesday
Topic Line: Love [Cause/Mission]?
Physique:
Tomorrow, December 1, many will come collectively for a particular 24-hour on-line Giving Day known as #GivingTuesday and we’d like YOUR HELP! Our purpose is to boost [$GOAL] in 24 hours to help [Organization’s Mission/Cause]. Please assist us make an actual distinction.
Please help the important providers [Organization Name] does by donating on-line – [Link to Mightycause Page] on November 29, 2022.
Pattern 5 – On #GivingTuesday
Topic Line: Prepared, Set, Give!
Physique:
Immediately is the day – #GivingTuesday is right here! We’re on our strategy to elevating [$GOAL] for [Organization Name] in 24 hours. Will you assist us?
Non-obligatory:
- [Organization Name] is in ___ place on the leaderboard – are you able to assist us transfer up?
- Due to your generosity and enthusiasm, now we have already raised [$X]. We’d like [$X] extra – are you able to assist us get there?
- Share your help on Fb and Twitter by telling everybody about #GivingTuesday.
Assist me unfold the phrase and let everybody you already know that as we speak is the day to provide to [Organization Name]. Go to the leaderboard at [Mightycause Event Page] and cheer [Organization Name] on!
Thanks on your help!
Working your e-mail marketing campaign
There are three primary phases to an e-mail advertising and marketing marketing campaign for #GivingTuesday:
- Construct-up
- Day-of
- Observe-up
Construct-up
The build-up section of your marketing campaign features a “Save the Date” or introduction e-mail, any e-mail reminders you despatched out within the week and days earlier than the occasion, in addition to together with a #GivingTuesday reminder on any e-mail blasts you ship out after your first #GivingTuesday e-mail.
You must ensure that to weave #GivingTuesday into your entire communications — embody a “Save the Date” in your e-newsletter, stick it on the backside of any e-mail blasts. Repetition is the important thing to creating one thing stick in folks’s minds to the extra you repeat that #GivingTuesday is on November 29, 2022, the extra possible they’re to recollect it. Check out your full calendar of e-blasts to be sure to don’t miss any alternatives to plug #GivingTuesday!
How usually you contact your donors about #GivingTuesday is as much as you. Listed below are the must-have emails you’ll need to be sure to ship out:
- Save the Date (ship in early September)
- Announcement that #GivingTuesday donations are open
- Reminder the day earlier than #GivingTuesday
Day-of
Electronic mail goes to be essential on #GivingTuesday! Nonprofits usually see nice returns with a well-considered #GivingTuesday e-mail marketing campaign. At a minimal, it would be best to ship these emails:
- Kick-off e-mail at midnight
- Mid-day check-in and CTA to donate
- An e-mail initially of any Energy Hours you’re attempting to win
- A night check-in and CTA to donate
- Electronic mail warning that #GivingTuesday is ending quickly (remaining hour)
Observe-up
An important a part of any fundraising marketing campaign is closing the loop and setting the stage on your subsequent effort. (Finish-of-year fundraising, on this case!) Mightycause will ship every donor an e-mail with their tax receipt and the customized thanks message your nonprofit creates, however we suggest following up with your entire donors.
Plan on at the very least one e-mail the day after #GivingTuesday. Thank your donors for serving to you attain your purpose. Inform them how a lot you raised and the way it will likely be used. One thing particular, like a video of your complete employees saying thanks or an e-mail from the Government Director, are nice methods to indicate your appreciation and hold your donors engaged so they may return to donate to your subsequent marketing campaign.
#GivingTuesday Electronic mail Greatest Practices
At Mightycause, we regularly get questions like, “What’s the greatest time to ship an e-mail?” and “How usually ought to we e-mail our donors?” The reality is that there aren’t any hard-and-fast guidelines relating to e-mail advertising and marketing. There is no such thing as a magical variety of instances you must contact followers that may remember to hold them engaged however keep away from donor fatigue. If we knew of a foolproof topic line method that result in opens, we’d actually inform you. However even when there aren’t any cool “hacks” or tips you should use, there are greatest practices you’ll be able to observe to take advantage of your emails on #GivingTuesday.
Section Your #GivingTuesday Electronic mail Listing
Your supporters are people. They got here to help your trigger in a wide range of methods and present their help in several methods. So you ought to be speaking to them as people. Be sure to’re sending the proper content material to the proper folks, on the proper time and frequency.
Check out what knowledge you could have in regards to the folks in your e-mail record. How are you going to tailor your message to swimsuit every phase? A great place to start out is separating out main present donors, recurring donors, one-time donors, and folks in your record who haven’t made a donation but. Listed below are another concepts for segmentation:
- Volunteers
- Board members
- Lapsed donors (final gave over 1 12 months in the past)
- Pursuits
- The place they registered on your emails
A/B Check
For those who’re not aware of A/B testing, it’s testing the response to 2 variables and evaluating the outcomes. Relating to e-mail advertising and marketing, there are plenty of variables you’ll be able to A/B take a look at: topic strains, button placement and elegance, e-mail size, colours, photographs, the record goes on!
We suggest doing all of your A/B testing in the course of the Construct-Up section of your marketing campaign. Check out various things and measure your outcomes. Use that info to optimize your #GivingTuesday emails when it counts essentially the most!
Optimize for Cell
It’s a story as previous as time. You spend hours perfecting an e-mail that’s a cornerstone in your fundraising marketing campaign. You fine-tune the copy, be sure to have the excellent photographs, test and double-check your hyperlinks … in your desktop laptop. You forgot to make use of a mobile-friendly template and didn’t test the way it seems on an iPhone earlier than you despatched it. A board member opened it on their cellphone and allows you to know that it seems dangerous. You’re mortified, and your e-mail performs poorly. However that is really easy to stop!
Be sure to use mobile-friendly e-mail templates. Applications like Fixed Contact and MailChimp make it straightforward so that you can see {that a} template is mobile-friendly. Avoid options like columns, sidebars and side-by-side content material packing containers as a result of they’ll trigger structure issues on cellular units. And take a look at your emails on totally different units to ensure they appear good and performance the way in which they’re presupposed to!
Do High quality Assurance
Right here’s some nightmare gas for you: think about sending out an e-mail to your entire supporters with a damaged hyperlink to your #GivingTuesday web page. Scary, proper?! Having a High quality Assurance (QA) course of in place will stop this nightmare state of affairs from ever taking place.
Consider QA as a “test your self earlier than you wreck your self” coverage. You’ll need to assemble a crew (at the very least two detail-oriented folks) and a guidelines. Right here are some things to incorporate your QA guidelines:
- Test hyperlinks to make sure all of them work
- Have a look at how the e-mail shows in several browsers and on totally different units
- Detect and repair any formatting points (line breaks, colour show, alignment)
- Be certain that alt-text is supplied for all photographs
- Test for typos, spelling errors or factual errors
- Double-check that personalised fields are working correctly
Embody a CTA with an “Ask”
It’s all in regards to the CTA, or call-to-action. Your topic line will get folks to open your e-mail and your content material will hold them studying, however on the finish of the day what issues most is the click-through to your Mightycause web page. So it’s essential to be sure to’ve acquired a powerful CTA. Listed below are a couple of greatest practices to get the clicks you need:
- Be clear and concise. Your CTA button shouldn’t have two strains!
- Embody why it’s essential in your enchantment – your donors need to know the way their present will affect your work.
- Don’t neglect to incorporate the ask. Imagine it or not, it occurs! A CTA button that claims “Thanks on your contribution” just isn’t going to achieve success. It is because a) it’s not asking for something, and b) it’s thanking the reader for one thing they haven’t even performed but (which may make them much less inclined to click on as a result of they’ve already gotten the thank-you).
- Hold it centered. Your e-mail ought to have one CTA. You’ve heard of the well-known jam research, proper? While you give folks too many selections, they have a tendency to decide on nothing. The identical goes for together with too many CTAs and hyperlinks.
Hold Your Design Easy
It could be tempting to get fancy together with your #GivingTuesday emails and add plenty of design thrives, however take into account that the simplest e-mail designs are easy, straightforward to learn and digest, use web-safe fonts and look nice in all browsers, on all units. Select your colour palette correctly and keep away from garish or clashing colours.
Make Certain Your Electronic mail is Simple to Learn
Fundraising is an artwork and we don’t need to cramp your model, however your emails will carry out higher in the event that they’re straightforward to learn. Strive operating your copy by a web-based Readability Tester to scrub up your copy.