Below the Heart for Buyer Safety, Dvara Analysis has been engaged on creating a market monitoring instrument that leverages social media knowledge to establish customer-facing points with India’s main fee infrastructure, the Unified Funds Interface (UPI). UPI facilitates low-cost, immediate fee and interoperability throughout totally different banks working in India. Given its simplicity at totally different phases, from onboarding to creating funds, it has garnered immense reputation amongst Indian clients. Consequently, even a small proportion of transaction failure or different difficulties skilled whereas utilizing UPI impacts a lot of clients, and might trigger system-level tensions.
Subsequently, it turns into essential that regulators and suppliers be geared up with a instrument that assists them in monitoring the ecosystem and figuring out rising points earlier than they adversely affect massive sections of customers. Thus, along with inside grievance redress techniques’ knowledge relating to buyer experiences, you will need to deploy instruments that may triangulate points from different sources too. Social media emerges as a major candidate for such an train, since more and more clients are utilizing it to voice their experiences, each good and dangerous.
Learn concerning the ongoing work on the event of this instrument by Dvara Analysis right here.
Cite this weblog:
Singh, A., & Bhattacharya, D. (2023). Growing a Mechanism for ‘Market Monitoring of Buyer-facing Points with Unified Funds Interface (UPI)’. Retrieved from Dvara Analysis.
Singh, Anubhutie and Dwijaraj Bhattacharya. “Growing a Mechanism for ‘Market Monitoring of Buyer-facing Points with Unified Funds Interface (UPI)’.” 2023. Dvara Analysis.
Singh, Anubhutie, and Dwijaraj Bhattacharya. 2023. “Growing a Mechanism for ‘Market Monitoring of Buyer-facing Points with Unified Funds Interface (UPI)’.” Dvara Analysis.