Wednesday, March 29, 2023
HomeFundraisingBegin a Matching Reward Program

Begin a Matching Reward Program [For Companies]


1000’s of corporations host matching reward packages that encourage and amplify worker giving to nonprofit causes. When a person works for such an organization, they’re able to make a donation to their favourite charitable group and request a company match as nicely. This stretches the influence of their preliminary reward additional, permitting them to make a extra vital distinction with their {dollars}.

Whereas a majority of these packages are persevering with to develop in reputation amongst corporations and their workers alike, sadly, not all companies supply gift-matching. However it’s not too late to get began!

When you’re a company chief trying to learn how to begin an identical reward program to your firm, you’ve come to the fitting place. On this step-by-step information, we’ll stroll via the important thing actions that, when carried out proper, will allow you to develop an efficient matching program for your online business. These steps embrace:

  1. Setting a price range and targets to your donation-matching program.
  2. Figuring out matching reward threshold standards.
  3. Figuring out eligibility to your matching reward packages.
  4. Deciding how your organization will facilitate matching.
  5. Establishing your matching reward request course of (and deadline).
  6. Crafting an employee-facing matching reward coverage doc.
  7. Informing workers about your matching reward initiative.
  8. Guaranteeing your matching reward program is added to the highest matching database.
  9. Accumulating knowledge, monitoring influence, and making program enhancements.

Corporations match items for a variety of causes. These sometimes embody business-related advantages corresponding to elevated worker engagement, improved repute, tax deductions, and extra⁠. The truth is, workers and shoppers alike at the moment are greater than ever demanding company social duty from the manufacturers they help.

Research present that greater than 77% of workers reported a way of objective as part of the rationale they chose their present employer, whereas 2/3 of younger workers gained’t take a job at an organization with poor CSR practices, and 55% of workers would even take a pay reduce to work for a socially accountable firm. On the identical time, 90% of shoppers worldwide are more likely to change to manufacturers supporting good causes, whereas 66% would pay extra to CSR-focused companies.

Reasons why companies should start matching gift programs

Nevertheless, real altruism will be one other key driver behind matching items and different office and company philanthropy packages. Company leaders know they’ve the chance to make an actual distinction on this planet and make the most of their companies to take action. And launching an identical reward program is a very impactful option to go.

Let’s dive in with step one.

1. Set a price range and targets to your donation-matching program.

Earlier than you’ll be able to (or ought to) launch any new company initiative, it’s essential to start together with your price range and targets. The identical is true for matching items. These two standards will information the remainder of your efforts⁠—your price range as a result of it lets you decide your new program’s limits and targets to assist prioritize goals and set up what success seems to be like.

On the subject of price range, we advocate setting a determine that’s on the upper finish of life like for your online business. That’s as a result of, though not each worker will select to partake, you wish to be certain you’ve the funding ought to you find yourself with greater participation charges than you’d initially anticipated.

You’ll additionally want to find out the place this cash will come from. Needless to say, although some corporations reallocate funding for his or her matching reward packages from an current philanthropic price range, others choose to determine a match reserve that’s above and past any prior giving.

Now, to your targets; two of the most typical varieties of goals that an organization may set when it comes to matching reward program success must do with {dollars} donated or worker participation. For instance, chances are you’ll resolve that your purpose for the primary twelve months of your program is to contribute $X thousand {dollars} via worker matching items. However, maybe you set a main goal to incite X% workers participation in your matching reward program’s foundational yr.

For added context, check out the participation charges from a number of prime matching reward corporations within the monetary, expertise, client items, and pharmaceutical industries:

How to start a matching gift program and set participation goals with context from top companies

Regardless, both goal construction works; it’s only a matter of making certain your group is on the identical web page.

2. Establish matching reward threshold standards.

After you have your price range and targets set, it’s time to determine the boundaries of your program. Basically, this standards determines the whole quantity of funding that’s accessible to every worker on an annual foundation and will embrace the next particulars:

  • Ratios ⁠— Your matching reward ratio is the speed at which you comply with match worker donations. 1:1 is by far the most typical match fee, with 91% of corporations match donations doing so at a 1:1 ratio. Nevertheless, some corporations (roughly 4%) select to match at a decrease fee, corresponding to .5:1, whereas others (5%) match at a better fee, corresponding to 2, 3, and even 4:1. For context, if an worker had been to make a $100 donation, a 1:1 match would contain a $100 company reward, whereas a .5:1 match would end in a $50 match, and a 2:1 ratio would produce a $200 match.
  • Minimal quantities ⁠— Subsequent is the minimal quantity that your organization agrees to match. Minimums are sometimes set with a view to guarantee workers are requesting company funds for the organizations they really care about and help with their very own {dollars}. General, 93% of corporations with matching reward packages have a minimal match requirement of lower than or equal to $50, with the typical falling at $34. Nevertheless, minimums will be as little as $1, and a few corporations select to not set minimal reward quantities within the first place.
  • Most quantities ⁠— On the opposite finish of the spectrum, practically all corporations set most match quantities that they’re keen to pay. Most caps permit companies to handle their budgets correctly and guarantee there may be funding accessible for any eligible worker to take part. Our analysis exhibits that 80% of corporations’ matching reward maximums fall between $500 and $10,000 yearly per worker, the imply quantity coming in at $3,728.

Some companies even range their pointers relying on a person’s employment standing or job kind. For instance, executive-level group members could also be eligible for a 2:1 match as much as $20,000, whereas all different workers obtain a 1:1 match as much as $10,000. In the identical vein, chances are you’ll resolve that part-time and retired workers can request a selected quantity of match funding, whereas present full-time workers are eligible for a better stage.

3. Decide eligibility to your matching reward packages.

Past financial quantities, many corporations additionally set particular eligibility standards relating to the worker varieties that qualify to request matches, nonprofit mission varieties that qualify to obtain matches, and contribution varieties that qualify as preliminary donations. Let’s check out every in additional element as you resolve which sorts of items your organization is keen to match:

  • Worker contributors ⁠— Most matching reward packages are divided into eligibility standing based mostly on employment with the corporate providing this system. Sometimes, any mixture of present, full-time, present part-time, and retired workers will qualify to get entangled. Nevertheless, some corporations take issues a step additional by providing program eligibility to spouses and different relations of present and former workers members as nicely.
  • Nonprofit recipients ⁠— Although many corporations will match items to any nonprofit organizations, others will select particular mission varieties to both deal with or exclude from the matching initiative. For instance, church buildings and different strictly non secular organizations are among the most typical exclusions from corporations’ matching packages. However, some corporations will select a particular trigger kind (usually instructional establishments) to which they may solely direct matching reward funds. General, corporations sometimes select from organizations in classes corresponding to greater instructional establishments, Okay-12 faculties, well being and human providers, arts and cultural organizations, civic and neighborhood organizations, environmental organizations, and extra.
  • Donation varieties ⁠— By this level, it is best to have already decided the quantities you’re keen to match per worker in a pre-determined interval. Now comes the query of which varieties of donations are eligible for company matching. Nonprofit donations will be made via a variety of channels, together with (however not restricted to) a corporation’s web site, on-line donation instruments, peer-to-peer giving campaigns, textual content giving, junk mail, recurring donations, phonathons, paycheck deductions, occasion pledges, inventory donations and different items of securities, and extra.

In an effort to guarantee an optimum worker giving expertise, consultants advocate offering numerous selections for workers to provide⁠ and to get their items matched⁠. Equally, your organization will doubtless see considerably elevated participation ranges do you have to open this system to as many workers and nonprofits as doable.

4. Determine how your organization will facilitate matching.

Even after launching your matching reward providing, sustaining an efficient program would require some steady maintenance from firm management. Nevertheless, you don’t must do all of it manually in the event you select to not.

There are usually two key administration strategies you’ll be able to select from:

  • In-house program administration ⁠— Many corporations⁠—significantly small companies⁠—begin by matching items on their very own. Whereas this will preserve program overhead prices low, it’s going to require extra investments of effort and time from company administration. After workers submit their matching reward requests, there have to be a course of in place to facilitate the overview of worker submissions, confirm preliminary donations meet matching standards, approve company matches, and disburse match funding.
  • Outsourcing to third-party answer ⁠— The choice to in-house administration is outsourcing elements of your matching reward program to a third-party answer. Although this path will sometimes contain paying charges to varied software program distributors, it finally saves your group time, effort, and sources. Working with an identical reward software program vendor (we’ve got opinions of a number of prime suppliers for companies of all sizes and styles right here) permits your organization to take a extra hands-off method to matching items whereas streamlining the processes concerned for worker contributors.

Both follow works, and plenty of corporations discover that they start with an in-house administration model however later improve with company giving expertise to raise their efforts. As you make your resolution, understand that CSR is an funding that tends to deliver substantial advantages to your online business as an entire.

5. Set up your matching reward request course of (and deadline).

In an effort to take part in your newly developed matching reward program, workers must know the right way to take part and the way lengthy they’ve after making their preliminary nonprofit donations to finish the request course of. Concerning the latter, most corporations set their program participation deadlines in accordance with one of many following schedule approaches:

  • Variety of months following an preliminary donation ⁠— Mostly six or twelve months following the date of an worker’s preliminary donation, one of these matching reward deadline works on a rolling foundation. If an worker donated to a nonprofit on a sure day one yr, they could qualify to request their match till the identical date the next yr. Or, they could stay eligible for six, 9, and even eighteen months after their authentic reward, relying on the corporate providing this system.
  • Finish of the calendar yr ⁠— For corporations that make the most of the calendar yr to arrange their matching reward packages, it’s easy to find out when a match request is due. Whichever yr the preliminary donation was made, the match have to be submitted by December thirty first of the identical yr. That is true no matter whether or not the reward was contributed on January 1st or December 1st. Nevertheless, this may end up in workers who give later within the yr having considerably much less time to submit their matches.
  • Finish of the calendar yr + grace interval ⁠— Much like the earlier kind, some corporations select to enact an identical reward deadline based mostly on the top of the calendar yr after which add on a grace interval. The grace interval is often a couple of extra months into the subsequent yr. Because of this a person’s match request would sometimes be due by February, March, or April following the yr wherein the preliminary donation was made.
  • Finish of the fiscal yr ⁠— If your organization operates on a schedule apart from the calendar yr, it’d make sense to your group to set your matching reward deadline in relation to the top of that yr as an alternative. Drawbacks to this methodology might happen if workers usually are not conscious of the fiscal yr the corporate runs on, so you should definitely proactively talk your deadline to workers in that case.

Different widespread stipulations embrace that the worker have to be gainfully employed by the corporate at each the time the donation is made and the time the match request is submitted and paid out.

As you craft your submission deadlines, you’ll additionally wish to decide which data you’ll request from workers trying to submit their match requests. Frequent necessities embrace the worker’s title, group title, mailing deal with, and tax ID quantity, and donation quantity and kind. You may additionally ask for a replica of the person’s donation receipt, and a few corporations select to confirm every donation with the group itself (although that may be a problem for all events concerned).

You’ll additionally want to determine and finally talk the best way wherein workers will go about requesting their matches. When you select to handle your program with an identical reward software program vendor, you should definitely direct group members to the corporate’s on-line match request portal. If you find yourself facilitating your program in-house, guarantee people know the right way to full the submission course of and have the sources they want to take action.

6. Craft an employee-facing matching reward coverage doc.

Among the largest causes workers fail to take part of their corporations’ matching reward packages, even when they make qualifying donations, is that they’re unaware of their eligibility or lack understanding of the match request course of and, subsequently, find yourself lacking the deadline. Due to this fact, it’s important that you just take steps to speak your program’s pointers and directions for participation to eligible workers.

One of many best and simplest methods to take action is by producing employee-facing documentation with all the data your workers might want to get entangled. This could embrace your organization’s match standards, corresponding to:

  • Match ratio
  • Minimal and most donation quantities
  • Qualifying workers and nonprofit causes
  • Forms of donations and submission deadlines
  • Matching reward request course of and hyperlinks to on-line types

After you have all the data in a single place, it’s straightforward for workers to find out whether or not their most up-to-date donations are eligible for matching and take the initiative to take part. Needless to say, as you make changes to your matching reward program, it’s essential to make sure your coverage documentation is as correct and updated as doable.

7. Inform workers about your matching reward initiative.

As soon as your program is stay, it’s time to start selling the chance to your workers. That is an important, although usually ignored, step within the course of. The truth is, our analysis exhibits that regardless of 26 million people working for corporations that match items, greater than 78% of the group has by no means been made conscious of the packages.

Sadly, a lot of these people by no means go to request company matches no matter their eligibility to take part. Ultimately, which means corporations usually are not reaping the utmost advantage of the packages they labored to determine.

Thus, with a view to take advantage of your online business’ match initiative, it’s crucial that you just take the time to make sure your workforce is conscious. What this seems to be like particularly can range from firm to firm.

You may:

  • Ship out a team-wide e mail;
  • Announce the inception of your program at a gathering;
  • Add a piece to your workplace coverage handbook;
  • Incorporate matching items in your onboarding course of going ahead;

And even the entire above.

The underside line is that your workers ought to find out about this system and be reminded of the chance a number of instances all year long.

8. Guarantee your matching reward program is added to the highest matching database.

Instantly informing your workers about your newly developed matching reward program is vital. Now your group ought to pay attention to the initiative and able to get entangled. However you additionally wish to make sure that workers are reminded of this system alternatives straight after making eligible nonprofit donations⁠—ideally from the organizations themselves.

For that to happen, you’ll must first verify that your matching reward program is added to the main database of company matching reward program data: Double the Donation. As soon as added, workers will have the ability to search your organization and obtain program-specific particulars straight from the organizations they help, usually inside a donation affirmation display screen widget or follow-up e mail.

Add your company to Double the Donation's database after starting your company's matching gift program

From there, workers can navigate to your organization’s matching reward request types on-line and full their submission whereas leveraging their post-donation momentum. It simplifies the method concerned for group members and ends in considerably extra matches being accomplished⁠—which means extra nonprofits receiving funding and elevated advantages to your firm.

So as to add your organization, observe this hyperlink and supply the data requested. This contains your organization title, submission supplies (corresponding to hyperlinks to on-line types, PDF uploads), and eligibility standards.

(Trace: the extra data you share, the simpler will probably be for workers to take part in your program.)

9. Acquire knowledge, monitor influence, and make program enhancements.

This final stage of the matching reward improvement course of entails looking on the program you’ve created and figuring out whether or not it meets the factors beforehand set in place throughout step #1. You have to be accumulating and analyzing knowledge all through the method (made specifically easy when using program administration software program). Now, this knowledge turns out to be useful to assist decide program success.

For instance, did you meet or exceed your targets? If that’s the case⁠—what occurs now? Will you set loftier targets for the long run and proceed matching? If not, how will you regulate your program technique to make sure your group is on monitor to achieve your targets this time round?

You too can take a more in-depth take a look at your organization’s knowledge to decide and talk program influence. This could reply questions like what number of and to which nonprofits did your organization give? What quantities had been donated via each worker items and company matches?

Lastly, you’ll wish to discover methods to constantly enhance your matching reward program within the months and years to come back. Contemplate methods to drive worker engagement in your programming. Elevate giving by growing your match ratio or most donation cap. As your organization grows, your matching reward initiative ought to develop alongside it.


It doesn’t must be tough to get began with matching items, and your organization’s programming doesn’t must be essentially the most built-out initiative earlier than you may make it accessible to workers. Everybody has to start someplace, and following the 9 steps above will help you construct a stable basis to your workforce.

Good luck, and completely happy matching!

Thinking about studying extra about matching items and creating optimized worker giving initiatives? Take a look at these different instructional sources for corporations right here:

Find out how to start a matching gift program and drive corporate philanthropy at your company!

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