You probably have a powerful traction slide, nothing else about your pitch deck issues
It’s a generally accepted knowledge that you just want between 10 and 20 slides to inform the story of your startup. Loads of founders don’t appear to understand that not all slides are the identical, nevertheless. Some slides carry extra weight than others — and three of them are completely essential. In the present day, I’m taking you thru why these three slides are so essential.
The best way to make use of this text is to consider which of those attributes you might have in your startup to assist set up your pitch deck. For instance, No. 1 on this listing is traction. You probably have wonderful traction, that ought to most likely be the primary slide in your deck. In case your traction is flat (i.e., not rising, and even shrinking), poor or non-existent — possibly don’t spotlight that and assume as an alternative about how else you’ll be able to inform your story.
1 — Traction is king
Up and to the proper. Which is sensible. Up and to the left could be time journey, and if you are able to do that, you might have an much more priceless firm than you thought.
Your traction slide is, by some appreciable margin, your trump card. In case you are exhibiting an enormous quantity of income and fast progress, all different sins are forgiven.
It doesn’t matter when you have an inexperienced group, a horrible product or a doubtful market. In case you can present that you’ve got cash coming in and rising at 9% or extra week over week, you’ll increase cash.
There’s a hierarchy when it comes to what sort of traction helps:
- Revenue. In case you are cash-positive and rising quickly, you most likely don’t even want enterprise capital — but when elevating money helps you develop even quicker, you’re in an ideal place.
- ARR. In case your annual recurring income is rising quickly, you’re in luck. Recurring revenues and SaaS dynamics imply that you’re onto one thing.
- Energetic customers. In case you’re rising your variety of customers exponentially, with out essentially realizing the way to monetize them, that’s nonetheless a powerful feat. In case you can present which you can construct an enormous, sticky viewers, you’ll be able to most likely discover a technique to earn money off that down the road.
- Signal-ups. In case you’re seeing enormous progress within the variety of sign-ups to your services or products, however they aren’t producing income or sticking round, there’s nonetheless worth in that — though your traction slide needs to be paired with a stable “How is that this going to earn money?” slide.