Friday, December 1, 2023
HomeFundraising The best way to re-engage a hard-to-reach main donor

[Question Marc] The best way to re-engage a hard-to-reach main donor

Query: How have you ever efficiently re-engaged a serious donor who was difficult to achieve?

Nice query. An enormous factor is to maintain mixing up the communication. Usually I discover fundraisers favor one type of communication. Or possibly two. They’ll e-mail and e-mail and e-mail. Then determine that the individual is difficult to achieve. Actually, they could solely be exhausting to achieve by e-mail.

So name, e-mail, textual content, message by means of LinkedIn, DM in Fb, discover out what conferences they’re at and present up. (I had one consumer who weekly “simply occurred” to be across the staircase a pacesetter was strolling down after his workers assembly!)

Because the individual has given up to now, it’s additionally essential to proceed sharing gratitude. Particular gratitude. Not simply “your present made a distinction” but additionally “right here’s a narrative of 1 individual helped.” You may have nice tales.

If that doesn’t work, I’d additionally look to your board and different donors to see how might need a relationship together with her.

Lastly, don’t surrender. I known as/texted/emailed one donor every week for six months earlier than lastly connecting. After we linked, he thanked me and apologized to me!

So don’t develop weary in doing good.



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